Role: Art Director
Attendees: 200+
Budget: $45K
Deliverables: 120+
Team: Designers + Events Specialist + Csuite

PDQ Week is an annual company gathering that brings together employees from around the world for a week of collaboration, planning, learning, and team building. As Art Director, I led the creative direction for the event, overseeing a $45K budget and directing a team of designers and an events specialist to create a cohesive experience for more than 200 attendees.

Working across environmental graphics, signage, apparel, presentation templates, swag, schedules, and digital communications, our team produced more than 120 deliverables that helped transform the event into a unified brand experience. The visual system was designed to be flexible, engaging, and distinctly PDQ while supporting the practical needs of a large-scale internal event.

The result was a highly successful event that strengthened company culture, encouraged cross-team connection, and left employees feeling energized, aligned, and ready to take on the year ahead.

Role: Art Director
Focus: Brand Strategy, Creative Direction & Marketing Website
Industry: B2B SaaS / IT Management
Audience: System Administrators & IT Professionals

PDQ creates endpoint management software that helps IT professionals automate repetitive tasks, manage devices, and keep their environments secure. As Art Director, I have helped lead the evolution of the PDQ brand across marketing, web, campaigns, events, and customer-facing experiences.

A major focus of my work has been modernizing the brand while preserving the authenticity and practicality that resonate with system administrators. This included refining the visual identity, developing scalable design systems, establishing creative direction, and helping create a more cohesive experience across digital and physical touchpoints.

The work featured below highlights a selection of branding and website initiatives, including visual identity development, website redesigns, conversion-focused experiences, and the ongoing evolution of the PDQ brand.

Role: Art Director & Brand Designer
Scope: Brand Identity, Creative Direction, Visual Systems, Brand Guidelines
Deliverables: Logo System, Typography, Color Palette, Iconography, Illustrations, Marketing Assets

SmartDeploy needed a modern brand identity that reflected the simplicity and reliability of its endpoint management platform while supporting the company's continued growth. As Art Director and Brand Designer, I led a team of two designers in the development of a comprehensive visual identity system designed to create consistency across marketing, web, product, and event experiences.

The project included the creation of a new logo system, typography, color palette, iconography, illustrations, marketing collateral, and brand guidelines. I provided creative direction and oversight throughout the project, ensuring every element worked together as a cohesive system while empowering the design team to contribute across multiple areas of the brand.

The result was a unified and scalable brand experience that strengthened visual consistency, improved brand recognition, and established a foundation for future marketing and product initiatives.

Nav is business financing made simple. It provides a platform that utilizes a customer’s business data to match them with the best loans and credit cards for their business needs.

My goal was to rebrand Nav to support this messaging framework while increasing Nav’s conversion rate.

Outcome: Over 32% increase in conversion rates within the first 2 months.

Responsible for: ART DIRECTION | WEB DESIGN | PRODUCT | EMAILS

Responsible for: Web Design, Sales Enablement

Eduaide is an AI-powered workspace built to make teachers’ lives easier — streamlining lesson planning, resource creation, and feedback. They brought me on to redesign their homepage and craft sales enablement materials that not only spotlight the product, but speak directly to teachers — showing them that AI isn’t here to replace them, it’s here to help.

Illustrations created to accompany an article for TermLife2Go regarding how much it would cost to insure the surviving Avengers at the start of End Game.

Check out the article here!

Characters and storyboards created for CableTV’s “AI Takes a Stab at the ‘Perfect’ Horror Movie” piece. The illustrations were brought to life by CableTV’s motion graphics team.

Check out the teaser trailer here!

I worked with US News & Report | 360 Reviews to design infographics and data visualizations that brought complex information to life. Each visual was crafted to not only inform but also enhance storytelling across digital platforms.

Kokeshi doll inspired playing cards.